They won’t buy it: why we chose content marketing

Marketing is cruel and so are sales. People who don’t need your services and don’t want to hear about you more than once - even more cruel. It occurred to us: we don’t have that much resource to keep hitting valuable contact once and let them abandon us then. That’s how a strategy of social selling was launched.

We put forward a hypothesis that we could collect the leads and target audience and stay in permanent contact with them by operating the content we have. The hypothesis proved itself to be correct: in a short run, we managed to grow our audience by 1500+ in social networks and by 1000+ thanks to newsletter subscribers.

I will be happy if you can learn from our experience, so you will leave the session with an understanding of how, when and where to nurture leads to maintain your relationships in future.

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